Don’t quarantine your marketing because pressing pause on your business is not an option. The coronavirus has thrown all our marketing (and personal) plans out the window and as everyone is taking more precautions and practicing social distancing, it’s important that your marketing strategies adjust during this time. This does not mean that you put your business on hold. Actually, you need to do the opposite, especially since the sad reality is that this virus is spreading quickly. But one major element we as an agency noticed is how it is impacting the digital marketing world, so here we are.
Since people are forced to be quarantined at the moment, there will be more eyeballs than ever before online so people will be consuming more digital marketing on all fronts. Big businesses will receive bailouts from the government, while smaller businesses will have to battle to stay afloat. So if you are a small business, what do you do?
You let your business BLOOM!
As a small business owner, the most important questions you should be asking right now are:
To answer that last one, absolutely yes, and let us tell you why. Introducing BLOOM, a new service our agency designed for all businesses who need to get online fast and have a stronger digital presence. Separated into a series of service suites (Seed, Sprout, Blossom), this new channel of marketing is designed to minimize the headache and increase the bandwidth in your business. From Seed to Blossom, investing in your marketing during this time will help you retain your existing customer base, get even more visible in front of your target market, focus on driving conversions and ultimately learn what works in order to measure your success. Whether you’re a restaurant, fitness professional, attorney, or any other profession staying proactive during this pandemic, this unique opportunity is here to support your business and make sure you stay ahead of the curve while strengthening your online marketing efforts.
While a lot of people are taking precautions against catching the Coronavirus, it’s important to remember just because you may be quarantined doesn’t mean your small business has to be. While there has been a downturn in consumer spending, there is an increase in consumer attention and we want you to think of this as your business’s opportunity to flourish out of your normal practices and get creative. Now is not the time to stop marketing efforts, it’s the time for you to be even more strategic in implementing them so with that being said we’re taking our own advice and so are our clients. Creating Bloom will help your business support clients in a meaningful way during the pandemic and ultimately prevail on top of this all. If you want to invest in marketing, we can guide you every step of the way with our team of experts.
Contact us today to get started and learn in-depth in ways to ensure that your business is not only healthy now but later on with Bloom.