The question on just about every SEO’s mind right now is “How is the Coronavirus impacting their SEO metrics? With the pandemic impacting every industry in some form, ranging from complete shutdowns to massive increases in buying in certain sectors, our team is committed to helping your business succeed. And with these changing circumstances, businesses need to adjust their next marketing campaigns to alleviate risk strategically. While we are treading new waters ourselves, we have turned to our Search Engine Strategists to give you the 5 best tips on the importance of SEO and how these shifts relate to one’s website content strategy. Specifically, we’ll reveal how businesses can brace against COVID-19’s impact by ranking in organic search. If you are turning to SEO due to the COVID-19? Start here.
First things first, you need to know where you stand because It’s difficult to measure improvement in SEO rankings when you have no idea where you were starting to begin with. Whether you are working with e-commerce or another site, you want your pages to rank for the most appropriate search terms that people are actually using. Using this roadmap, our team can easily create SEO strategies that will set your business up for success.
SEO is a tested branding tool and in times of a pandemic, that still remains the case. Building a brand requires considering both what you provide, and what others will say about it. With SEO being the key to brand your website, visitors are able to search keywords in the search engine and the search engine shows your site on the 1st page. This will then give your site a brand value to the traffic.
On the surface, the goal of SEO optimization is to improve your site’s rankings in search results. But beyond that, the purpose of achieving high rankings is to attract more traffic of course and to convert that traffic into customers and leads. Some ways to gain more traffic to your site, especially during this time are tailoring your content to your social media, blog regularly, get your meta down, use internal links, etc. Ultimately, to increase organic site traffic, you need to give your customers what they want and that includes quality advice, information, and understanding.
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search and in mobile design. If knowing your audience’s intent is one side of the SEO ladder, delivering it in a way search engine viewers can find and understand is the other. This means knowing your audience and creating the best user experience possible. Google has learned how to decipher a favorable or unfavorable user experience, and positive user experience has become a crucial element to any website’s success.
In the wake of the COVID-19 crisis, getting your content to the top of Google will be more important than ever. Why? Because that’s where your consumers are looking for answers. Content is an on-page SEO factor that helps boost your search engine optimization. Google considers great content one of its top 3 ranking factors, so it’s crucial that businesses invest in producing and publishing great content on a regular basis in order to build trust. Remember, great SEO strategies are built on the bedrock of great content.
SEO strategies can seem like a completely foreign concept. It’s easy to fall into the trap of neglecting your SEO strategies and focusing entirely on more surface-level marketing tactics. But your business website needs to be SEO’d, not just once, but continually. Although organic reach on digital platforms such as social and search may be in decline, the tips above show that SEO has some great benefits in the long run for your business. If you don’t have the time or resources to take these on for the long term, allocating a budget for SEO is a smart move. If you want to appear above this pandemic you have to shift everything you thought you were doing for the better. Our team of specialized professionals will help you stay ahead of the curve.